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Germany is worried about the large-scale march of Chinese construction machinery

it is reported that on June 12, 2012, German economy minister Philippe lessler said that he hoped that more Chinese enterprises would invest in Germany. It is reported that on June 12, 2012, German economy minister Philippe lessler said that he hoped that more Chinese enterprises would invest in Germany

in recent years, Germany has become an important place for China to invest overseas. Many Chinese enterprises have developed the international market by acquiring German companies. With the increase of the number, there are also concerns in Germany that they will abandon these platforms after absorbing the technology of German enterprises, resulting in the decline of local jobs in Germany. However, Chinese enterprises, including Sany and Shanggong Shenbei, said they would not leave without a vote

2012 is a big year for China to invest in Germany, and there will be news of cross-border acquisitions almost every month. In March this year, Lingyun Group acquired 100% equity of kaiyide company, the world's largest car lock manufacturer; In July, XCMG Group acquired schweiying, a German concrete giant; In August, Sany Heavy Industry spent 360million euros to buy German construction machinery giant Putzmeister and directed a good play of snake swallowing elephant. In September, Shandong Weichai Power spent 738million euros to acquire 25% shares of Kaiao and 70% shares of Linde hydraulic business under Kaiao, successfully joining hands with the world's industrial forklift and hydraulic technology giants

since 2011, Chinese enterprises' investment in Germany has increased rapidly. 25 years ago, we opened our first office in Nanjing, China, to help German enterprises in China. At that time, we could not have expected the cooperation between our two countries to reach today's level. Huapei, director of the investment promotion agency of North Wales, told. She is responsible for the global promotion of investment destinations in North Wales and attracting foreign investment projects to settle in North Wales. In addition, Hua Pei is also the spokesman of the working group of the German Federal Investment Commission (agwfb)

why does China's overseas investment in construction machinery determine Germany

in Germany, small and medium-sized enterprises scattered in various sub sectors are known as invisible champions. Most of them are family businesses with small scale, but they have long occupied the global market share, or at least the top position in the European market

however, the financial crisis and the German economic downturn made "10msec" show performance. 100 data measurements were carried out in one minute, and these pearls gradually faded. Data released by the German Ministry of economy on Monday showed that Germany's industrial output fell by 0.5% in August, and the annual rate of industrial output fell by 1.4%; Meanwhile, the monthly rate of factory orders fell by 1.3% and the annual rate fell by 4.8%

compared with the economic depression, what makes these invisible champions more difficult is the competitive pressure from rivals in emerging countries. Putzmeister, the former king of concrete pump truck, has been lonely in the global sales champion for more than 20 years, accounting for 40% of the global market and more than 60% of the Chinese market. However, with the rise of local construction machinery giants such as Sany and Zoomlion, Putzmeister's market share in China is less than 5%. After the financial crisis in 2009, Putzmeister's sales shrank by nearly 50%, while Sany's sales soared by about 50%. This is not only the growth and decline of the two enterprises, but also the catch-up of the strong rising Chinese economy to the established manufacturing power. This may be the right time for that sentence

The difficulty of the

camp and the embarrassment of the family heirs' unwillingness to inherit their father's business made many invisible champions get an answer after consulting, that is, to sell the enterprise to their former Chinese rivals, so that these ambitious successors can continue to carry forward this business

on the other hand, because Germany is a federal country, there are 16 federal states under the federal government. The states are relatively independent, have their own governments and parliaments, and have the right to independently attract investment. Investment projects in many regions can also be subsidized by the EU regional development fund. German social strata are generally optimistic about the long-term good development of China's economy and have great enthusiasm and hope for China's investment. For example, Bavaria, North Wales, Hamburg, Schloss and other big cities have set up investment promotion offices in China

Germany generally believes that China's overseas investment can reach US $billion a year around 2015. As long as Germany can attract 2% of it, it is equivalent to more than US $1 billion of direct investment inflows every year. Therefore, when Chinese entrepreneurs set foot on German high-end land with cheques and plans, they will see the familiar Chinese welcome on the signs around the airport. This shows the attitude of German companies towards Chinese investors

Chinese enterprises are investing more and more in Germany, and their investment fields are constantly expanding. At present, they are involved in automotive, industrial manufacturing, renewable energy and other fields, which account for more than a quarter of China's total investment in Germany. At present, German political and economic circles basically welcome Chinese investors. However, due to the large-scale entry of Chinese investment into the German market, it also caused some concerns of the German public

as of September 2012, the total non-financial investment of Chinese enterprises in Germany has reached 2.42 billion US dollars. Last year alone, the non-financial investment in Germany reached 440 million US dollars, an increase of 91% year-on-year. In addition, the scale of Chinese investment projects in Germany is increasing. According to the information, at present, Chinese enterprises have invested more than 30million euros in nearly 20 projects in Germany, including 7 large projects in. For example, XCMG Group acquired schweiying, a German concrete giant, in July last year, and XCMG group owns 52% of its equity; After investing 100million euros in Germany to establish its own production enterprise, Sany group spent 360million euros last year to acquire German construction machinery giant Putzmeister; Weichai Power also spent more than 700 million euros to acquire 25% of the shares of Kaiao group

the concerns of the German public, including the German media, are mainly focused on the following aspects: first, they are worried about hollowing out technology. They are afraid that after Chinese enterprises come, they will transfer German core technology and intellectual property rights to China for production, and Germany will lose both technology and jobs; Second, they are worried about monopolization. They are worried that Chinese enterprises will form monopolies through mergers and acquisitions of German leaders, which will have an impact on their economy; Finally, they are also worried that Chinese enterprises threaten local national security or economic security. For example, in the telecommunications industry, local people have such concerns. Similar situations have existed before, but with the increase of acquisitions and the expansion of investment scale, these concerns are becoming more and more serious

from a business perspective, these concerns, including those of some politicians, are unnecessary. The development of Chinese enterprises is increasingly considered from the long-term development strategy of the company, which is commercial behavior

we want to tell the German people that Chinese enterprises have not taken away technology. On the contrary, we continue to reinvest and expand reproduction, providing a large number of jobs for the local people. For example, Beijing machine tool factory saved a factory in Coburg that was on the verge of collapse. At present, the factory is operating well, and the employment population has nearly doubled. And Sany Heavy Industry and other important projects that have been operated have played a good social effect

more than 20 years ago, when German enterprises went to China, they encountered more problems and failed more cases. But courage pays off. When China was still exploring opening up, the German public came to China to invest in 1984. If it had not been for the determination of that year, German Volkswagen could not have occupied more than 50% of China's auto market at one time. Looking back at the entry of German enterprises into China more than 20 years ago, they have a very full understanding of the market

the same is true of Chinese enterprises in Germany. For example, the legal system in Germany is very sound and complex, and some contents are even unclear to local enterprises in Germany, so Chinese enterprises should have their own legal advisers and financial advisers

behind these concerns is cultural conflict, which will not only destroy the cooperation between the two sides, but also cause bad social impact. In terms of mode of thinking, Chinese people rarely say "no", while Germans are generally more serious. If they can do it, they can't do it. In particular, the flexibility of the Chinese in handling affairs will also make the Germans feel at a loss. For example, after the two sides sign a business contract, sometimes the Chinese side needs to make some temporary changes, find the Germans, and the Germans who have cooperated for a long time will understand and make some adjustments along the Chinese way. But if the two sides have not contacted before, you are in breach of contract, so you should communicate in time to avoid causing deeper misunderstanding and mistrust. 7 Non professionals should not mediate the lighting system (filament position lamp)

Sany Heavy Industry caused concern in German media

in Germany, we pay more attention to green investment, that is, to build factories locally, create jobs, and bring growth to the whole industry. According to German statistics, the number of green space investment projects in Germany in 2011 reached 158, ranking first, far more than the 110 green space projects invested by the United States in Germany. Among them, machinery manufacturing and automobile account for 1/4, renewable energy, consumer goods and food account for 13% respectively, and business services and it account for 9% of the total

North Wales is an epitome of China's investment in Germany. At present, there are 7500 Chinese enterprises in North Wales, and 50 new enterprises are added every year. Putzmeister acquired by Sany Heavy Industry is located in this area. Because the company is an old German enterprise, at the time of Sany acquisition, German media worried that the Chinese would take all the drawings

we are also aware of this concern, but the acquisition of Putzmeister is part of the company's international strategy. Before the acquisition, Sany sold some of its products in some overseas markets. After acquiring this company, he not only retained Putzmeister's team, but also handed over some products of Sany to Putzmeister for sale. Jiangyangyang, deputy general manager of Sany Heavy Industry, told

in addition to acquiring Putzmeister, Sany Heavy Industry also invested 100 million euros to build a factory in beidelberg, which was the largest investment project in China at that time. Later, due to the acquisition of Putzmeister, Sany will merge its business in Germany, and the original plan to hire 600 employees in bedburg has also been adjusted. This has caused great repercussions in the local area. Sany is often questioned about the employee plan

the original positioning of the beidelberg plant was the manufacturing and R & D center of overseas concrete machinery business outside China, but after the acquisition of Putzmeister, we have a world leading concrete machinery business platform, and some businesses originally in beidelberg have been handed over to Putzmeister. This has led to changes in employment. At present, Sany Bay is in a transitional period, but as more products such as port machinery are put into beidelberg, the prospect of beidelberg factory is very bright, but it takes time. Jiang Xiangyang took the trouble to explain to the German media

Chinese investment is an opportunity for Germany

for the trouble caused by this cultural difference, Jiang Xiangyang and his colleagues were prepared. They regarded themselves as investors from the beginning. The German departments they received generally retained local employees. In Germany, employment is a very important issue. Our strategy of retaining local teams worked well

in Germany, not only the federal government, but all state governments

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